B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- profit increase from 5pct retention lift for financial services (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://www.beyondencryption.com/blog/pensionbees-holistic-approach-to-customer-communications-engag… ↗
Source Article
PensionBee’s Holistic Approach to Customer Communications & Engagement
Engaging customers in long-term financial products like pensions takes a multifaceted approach.
Combining education with personalised, multi-channel communications is how PensionBee maintains customer engagement over decades for their lifetime product.
In financial services, customer engagement exte…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain loyalty research; range reported, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial services: 25% profit increase from 5pct retention lift. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-retention-profit-financial-services
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<blockquote cite="https://lighthousedata.io/data/bain-retention-profit-financial-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention lift for financial services<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-retention-profit-financial-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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