B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.4%
3.4% -- day 30 retention rate for mobile apps (2025)
App retention rates drop to 3.4% after 30 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sidekickinteractive.com
Primary
Tier C
https://www.sidekickinteractive.com/designing-your-app/how-app-onboarding-can-make-or-break-your-fir… ↗
Source Article
How App Onboarding Can Make or Break Your First Impression | Sidekick Interactive
80% of users uninstall apps because they’re hard to use. And most decide whether to keep an app in the first 3-7 days. That’s why onboarding is critical – it’s your chance to make a strong first impression and keep users engaged.
Here’s what effective onboarding does:
- Highlights the app’s value wi…
Original Research
sidekickinteractive.com
· Original study ↗
Methodology
Cited research, original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 5% | |
| 2025 (current) | 3.4% | -32.0% |
| 2026 | 6% | +76.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 3.4% day 30 retention rate. Source: sidekickinteractive.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-30-days-3-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-30-days-3-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- day 30 retention rate for mobile apps<br><small>Source: sidekickinteractive.com (2025) · <a href="https://lighthousedata.io/data/retention-30-days-3-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.