B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- day 30 retention rate for Mobile gaming apps (2026)
Directional Day 30 app retention rate for mobile gaming apps in 2026 is 4–8%.
- Directional range, category-level benchmark
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UXCam / AppsFlyer / Adjust
Primary
Tier B
https://vmobify.com/blog/app-retention-benchmarks ↗
Source Article
App Retention Benchmarks by Industry (2026)
App Retention Benchmarks 2026: D1/D7/D30 by Industry
A reference table of D1, D7 and D30 retention benchmarks by industry for 2026 — social, fintech, productivity, gaming and e-commerce — plus the "7% rule" and how to read your own numbers without fooling yourself. The data, not the playbook.
On thi…
Original Research
UXCam / AppsFlyer / Adjust
· Original study ↗
Methodology
Directional range 4-8%; midpoint reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile gaming apps: 4% day 30 retention rate. Source: UXCam / AppsFlyer / Adjust (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d30-retention-gaming-apps-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/d30-retention-gaming-apps-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- day 30 retention rate for Mobile gaming apps<br><small>Source: UXCam / AppsFlyer / Adjust (2026) · <a href="https://lighthousedata.io/data/d30-retention-gaming-apps-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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