B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Recent
24%
24% -- day 30 retention rate for mobile apps (weighted average) (2025-26)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025-26
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visionary Marketing
Primary
Tier A
https://visionary-marketing.co.uk/blog/mobile-marketing-statistics-2026 ↗
Source Article
Mobile Marketing Statistics 2026: The Definitive Industry Report
The Headline: Mobile's $18M (£14M) Revenue Gap
In 2026, mobile drives 67.4% of all e-commerce traffic but only 51.8% of revenue — a 15.6 percentage-point gap. For a $127M (£100 million) turnover retailer, that gap costs roughly $18M (£14 million) in unrealised mobile revenue every year, almost entir…
Original Research
Visionary Marketing
· Original study ↗
Methodology
App install client cohort; table weighted average
Methodology documented
Segmentation
IndustryMobile
RegionEMEA
RoleAll marketers
Channelmobile
Cite this stat
Plain Text
mobile apps (weighted average): 24% day 30 retention rate. Source: Visionary Marketing (2025-26). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day30-retention-2026
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<blockquote cite="https://lighthousedata.io/data/day30-retention-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- day 30 retention rate for mobile apps (weighted average)<br><small>Source: Visionary Marketing (2025-26) · <a href="https://lighthousedata.io/data/day30-retention-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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