B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- day 30 retention rate for mobile apps (2026)
According to an AppsFlyer analysis of 6 billion app installs, the average mobile app day-30 retention rate is 6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
6,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://www.aronwebsolutions.com/blog/top-10-mobile-app-development-tips-for-beginners ↗
Source Article
Top 10 Mobile App Development Tips for Beginners Should Know
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer analysis of 6 billion app installs
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 5% | |
| 2025 | 3.4% | -32.0% |
| 2026 (current) | 6% | +76.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 6% day 30 retention rate. Source: AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-day-30-retention-6
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-day-30-retention-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- day 30 retention rate for mobile apps<br><small>Source: AppsFlyer (2026) · <a href="https://lighthousedata.io/data/app-day-30-retention-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.