B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- initial conversion rate for Most Websites (2015)
For most websites, only 2% of web traffic converts on the first visit.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
95
Sources (2)
Retargeter
Primary
Tier A
https://retargeter.com/ ↗
Source Article
What is ReTargeting?<\/h2>\n
{"id":112,"date":"2015-08-11T21:21:57","date_gmt":"2015-08-11T21:21:57","guid":{"rendered":"http:\/\/webthemesplus.com\/theme-kit-3-demo\/?page_id=5"},"modified":"2015-08-11T21:21:57","modified_gmt":"2015-08-11T21:21:57","slug":"home","status":"publish","type":"page","link":"https:\/\/retargeter.com…
Also cited by
ppc.land
https://ppc.land/
2026-08-16
Original Research
Retargeter
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most Websites: 2% initial conversion rate. Source: Retargeter (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retargeting-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- initial conversion rate for Most Websites<br><small>Source: Retargeter (2015) · <a href="https://lighthousedata.io/data/retargeting-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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