B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
76%
76% -- click likelihood lift for retargeting ads vs regular display ads (2025)
Retargeting ads are 76% more likely to be clicked on than regular display ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
todays.agency
Primary
Tier C
https://todays.agency/facebook-retargeting-campaign/ ↗
Source Article
How to run a Facebook Retargeting Campaign
This guide will cover everything you need to know to create a successful Facebook retargeting campaign.
People seldom convert on their first visit to your website. Research suggests up to 98% of first-time website visitors don’t. Well, that’s a lot of people. Unless someone makes an impulse purchase…
Original Research
todays.agency
· Original study ↗
Methodology
Cited statistic, original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
retargeting ads vs regular display ads: 76% click likelihood lift. Source: todays.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-ads-click-lift
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<blockquote cite="https://lighthousedata.io/data/retargeting-ads-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- click likelihood lift for retargeting ads vs regular display ads<br><small>Source: todays.agency (2025) · <a href="https://lighthousedata.io/data/retargeting-ads-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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