B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- click likelihood lift for Facebook ads (2025)
Beginning a headline with a number makes people 36% more likely to click on ads, according to Moz.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://www.thinkroom.co.nz/top-tips-for-engaging-social-media-posts/ ↗
Source Article
Top Tips for Engaging Social Media Posts - Thinkroom Christchurch
1. Question, Image, Answer
When conceptualising social media content, the magic trio is ‘question, image, and answer’. Using these three features together can effectively stop a potential customer in their tracks and encourage them to engage with your brand, or at least read your post.
The question …
Original Research
Moz
· Original study ↗
Methodology
Attributed to Moz
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads: 36% click likelihood lift. Source: Moz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/number-headline-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/number-headline-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- click likelihood lift for Facebook ads<br><small>Source: Moz (2025) · <a href="https://lighthousedata.io/data/number-headline-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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