B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- click likelihood lift for Online ad headlines (2020)
Headlines written with a number are 36% more likely to have people click on ads according to Moz Blog.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://www.thinkroom.co.nz/is-your-business-corona-ready/ ↗
Source Article
Is Your Business Corona Ready? - Thinkroom Christchurch
PREPARE, ANTICIPATE & SEIZE THE OPPORTUNITY.
Online shopping has surged recently, and it will likely continue to do so as more and more people choose self-isolation. Online retailers like Amazon are going to face operational and distribution challenges, but if conditions worsen, then this may be the…
Original Research
Moz
· Original study ↗
Methodology
Attributed to Moz Blog by Thinkroom
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online ad headlines: 36% click likelihood lift. Source: Moz (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/number-headlines-click-lift-moz
HTML Embed
<blockquote cite="https://lighthousedata.io/data/number-headlines-click-lift-moz" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- click likelihood lift for Online ad headlines<br><small>Source: Moz (2020) · <a href="https://lighthousedata.io/data/number-headlines-click-lift-moz" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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