B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- conversion lift for retargeted users (2025)
Retargeted users are 70% more likely to convert compared to non-retargeted users.
- Original research/benchmark source is not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
reactiv.ai
Primary
Tier C
https://www.reactiv.ai/post/retargeting-ads-best-practices ↗
Source Article
How to Win Back the 98%: 7 Retargeting Ads Best Practices For Conversion
How to Win Back the 98%: 7 Retargeting Ads Best Practices For Conversion
We’ll explore top retargeting tips alongside real-world examples of how to use retargeting to convert visitors who bounced from your site.
April 14, 2025
7 min read
In this article
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Original Research
reactiv.ai
· Original study ↗
Methodology
Cited benchmark; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retargeted users: 70% conversion lift. Source: reactiv.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeted-users-70pct-more-likely-convert
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<blockquote cite="https://lighthousedata.io/data/retargeted-users-70pct-more-likely-convert" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion lift for retargeted users<br><small>Source: reactiv.ai (2025) · <a href="https://lighthousedata.io/data/retargeted-users-70pct-more-likely-convert" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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