B Evidence Grade B Graded under review Safe to Cite Dated

14%

14% -- customer analytics adoption rate for retailers including customer analytics capabilities (2023)

Name: Customer Analytics Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-08

2023 · MoEngage

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Attribution: MoEngage View source

Lighthouse Research Team

Last verified: 2026-07-08 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2023

Entity

retailers including customer analytics capabilities

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MoEngage Primary Tier A

https://www.retailconnections.co.uk/articles/retailers-cross-channel-engagement-isnt-meeting-shopper… ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Retailers’ cross channel engagement isn't meeting shoppers’ personalisation demands - Retail Connections

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage, revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands. Original research o…

Original Research

MoEngage · Original study ↗

Methodology

Research by MoEngage

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

retailers including customer analytics capabilities: 14% customer analytics adoption rate. Source: MoEngage (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-customer-analytics-adoption-14-percent

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<blockquote cite="https://lighthousedata.io/data/retailers-customer-analytics-adoption-14-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- customer analytics adoption rate for retailers including customer analytics capabilities<br><small>Source: MoEngage (2023) · <a href="https://lighthousedata.io/data/retailers-customer-analytics-adoption-14-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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