B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- customer analytics adoption rate for small and mid-sized retailers (2025)
62 percent of small and mid-sized retailers already use customer analytics for decision-making.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.lumi-ai.com/analytics-101/retail-business-intelligence ↗
Source Article
Retail Business Intelligence Essentials
Illuminate Your Path to Discovery with Lumi
Explore Pilot ProgramBusiness Intelligence
Retail Business Intelligence Essentials
The Essential Roadmap for Retail Business Intelligence: Metrics, Use Cases, and Actionable Strategies
Retail success relies on understanding customer demand, purchasing beha…
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
Cite this stat
Plain Text
small and mid-sized retailers: 62% customer analytics adoption rate. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-smb-retailers-customer-analytics
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<blockquote cite="https://lighthousedata.io/data/forrester-smb-retailers-customer-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- customer analytics adoption rate for small and mid-sized retailers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/forrester-smb-retailers-customer-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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