B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- customer analytics adoption rate for Gartner survey respondents (marketers) (2014)
87% of Gartner survey respondents have adopted or will adopt customer analytics within the next two years.
- Metric includes both current adoption and planned adoption within the next two years
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
http://www.godfrey.com/How-We-Think/B2B-Insights-Blog/Strategy/Want-a-seat-at-the-table-Start-counti… ↗
Source Article
Want a seat at the table? Start counting...
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey; adoption within next two years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gartner survey respondents (marketers): 87% customer analytics adoption rate. Source: Gartner (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-customer-analytics-adoption-87pct
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<blockquote cite="https://lighthousedata.io/data/gartner-customer-analytics-adoption-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- customer analytics adoption rate for Gartner survey respondents (marketers)<br><small>Source: Gartner (2014) · <a href="https://lighthousedata.io/data/gartner-customer-analytics-adoption-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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