B
Evidence Grade B
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accuracy verified by the review judge
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Recent
59
59 -- average nps for retail and e-commerce companies (2025)
Retail and E-commerce companies had an average Net Promoter Score of 59 according to Retently's 2025 NPS Benchmark Report.
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Lighthouse Research Team
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Evidence graded
Value
59
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Retently
Primary
Tier A
https://www.armatis.com/en/2025/09/26/nps-ces-csat-which-customer-experience-metrics-should-you-choo… ↗
Source Article
NPS, CSAT, CES: Customer Experience Metrics Explained
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Table of contents
NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) each measure a different dimension of customer experience: long-term loyalty, post-interaction satisfaction, and journey ease. None of them is sufficient on its own. Used together…
Original Research
Retently
· Original study ↗
Methodology
Retently’s 2025 NPS Benchmark Report
Methodology documented
Segmentation
Channelcommon_crawl
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Plain Text
retail and e-commerce companies: 59 average nps. Source: Retently (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-and-ecommerce-nps-2025
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<blockquote cite="https://lighthousedata.io/data/retail-and-ecommerce-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59</strong> -- average nps for retail and e-commerce companies<br><small>Source: Retently (2025) · <a href="https://lighthousedata.io/data/retail-and-ecommerce-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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