B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- quota attainment rate for Sales reps (self-reported) (2022)

2022  · n=200  · Map My Customers

Sales reps self-report hitting their sales quotas 75% of the time.

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Attribution: Map My Customers View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Sales reps (self-reported)
Sample Size
200
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Map My Customers Primary Tier A
https://mapmycustomers.me/blog/2022-field-sales-benchmark-report/ ↗
Confidence: 57/100 Vintage: 2022 Channel: Wayback
Source Article
The 2022 Field Sales Benchmark Report is Now Available
The 2022 Field Sales Benchmark Report is now available! This second annual survey by Map My Customers reveals the state of the field sales profession, trends in sales roles, sales time management, key sales statistics, and how technology impacts the way teams operate. Unlocking the ability to stream…
Original Research
Map My Customers · Original study ↗

Survey of US sales professionals

Methodology documented
Industryecommerce RegionUS RoleSales Rep Channelcontent
Plain Text
Sales reps (self-reported): 75% quota attainment rate. Source: Map My Customers (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rep-self-reported-quota-attainment-2022
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<blockquote cite="https://lighthousedata.io/data/rep-self-reported-quota-attainment-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- quota attainment rate for Sales reps (self-reported)<br><small>Source: Map My Customers (2022) · <a href="https://lighthousedata.io/data/rep-self-reported-quota-attainment-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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