B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- quota attainment rate for B2B sales reps (2025)
Industry data entering 2025 showed only 43 to 44 percent of reps hitting quota in any given quarter.
- Reported as a range of 43 to 44 percent of reps hitting quota in any given quarter
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getfairview.com
Primary
Tier B
https://getfairview.com/blog/sales-rep-productivity-metrics ↗
Source Article
Sales Rep Productivity Metrics: What to Track — Fairview
- Activity benchmarks: calls, emails, and meetings per week for SDRs and AEs
- Output metrics: pipeline generated, quota attainment distribution, win rate
- Efficiency metrics: revenue per rep, cost per opportunity, ramp time
- Benchmark tables by role and company stage
- Five FAQ answers on how to …
Original Research
getfairview.com
· Original study ↗
Methodology
Range 43-44%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 43% quota attainment rate. Source: getfairview.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quota-attainment-industry-average-2025
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<blockquote cite="https://lighthousedata.io/data/quota-attainment-industry-average-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- quota attainment rate for B2B sales reps<br><small>Source: getfairview.com (2025) · <a href="https://lighthousedata.io/data/quota-attainment-industry-average-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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