B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- marketing budget waste rate for companies with reliable tracking (2026)
Companies with reliable tracking waste 23% of their marketing budget on activities that generate zero revenue.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingCode
Primary
Tier B
https://www.marketingcode.com/contractor-marketing-budget-leak-26-percent/ ↗
Source Article
Your Marketing Budget Has A 26% Leak. Here's Where The Money Goes. | MarketingCode
Your Marketing Budget Has a 26% Leak. Here's Where the Money Goes.
A study of 750 marketing leaders found that one in four marketing dollars produces zero revenue. For contractors, the waste is hiding in rising LSA costs, untouched tools, and a paid-ads addiction that costs four times more than it s…
Original Research
MarketingCode
· Original study ↗
Methodology
From study of 750 senior marketing leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with reliable tracking: 23% marketing budget waste rate. Source: MarketingCode (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reliable-tracking-waste-23-percent
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<blockquote cite="https://lighthousedata.io/data/reliable-tracking-waste-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- marketing budget waste rate for companies with reliable tracking<br><small>Source: MarketingCode (2026) · <a href="https://lighthousedata.io/data/reliable-tracking-waste-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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