B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- marketing budget waste rate for B2B companies with marketing-sales misalignment (2025)
Marketing and sales misalignment can result in approximately 20% of a company's marketing budget being ineffective.
- Estimate cited without naming the primary research source
- Stated as an approximate result of specific marketing and sales misalignment (optimizing for MQLs while sales pursues enterprise accounts)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
rosyfinchmc.com
Primary
Tier C
https://rosyfinchmc.com/digital-marketing/why-every-growth-team-needs-an-execution-audit/ ↗
Source Article
Execution Audit for Growth Teams
In most growth conversations, marketing tends to steal the spotlight. Campaigns, funnels, content strategies—these are the hot topics at every leadership table. But the real challenges to sustainable growth often lie in the parts of the system you can’t see.
Behind the dashboards and the presentatio…
Original Research
rosyfinchmc.com
· Original study ↗
Methodology
Estimate cited in marketing execution audit article; states that optimizing for MQLs while sales pursues enterprise accounts renders roughly 20% of the marketing budget ineffective. Original research source not named in the text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies with marketing-sales misalignment: 20% marketing budget waste rate. Source: rosyfinchmc.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-sales-misalignment-budget-waste
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<blockquote cite="https://lighthousedata.io/data/marketing-sales-misalignment-budget-waste" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing budget waste rate for B2B companies with marketing-sales misalignment<br><small>Source: rosyfinchmc.com (2025) · <a href="https://lighthousedata.io/data/marketing-sales-misalignment-budget-waste" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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