B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- marketing budget waste rate for Marketing budgets (2026)
25% of marketing budgets are wasted on efforts that fail to drive outcomes.
- Waste climbs to 30% for organizations with unreliable metrics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech Edge
Primary
Tier C
https://momentumnexus.com/blog/saas-growth-engineering-not-marketing/ ↗
Source Article
Growth Is an Engineering Problem, Not a Marketing Problem - Momentum Nexus Blog
Growth Is an Engineering Problem, Not a Marketing Problem
Here is a number that should make every SaaS founder uncomfortable: the median B2B SaaS company now spends $2.00 to acquire $1.00 of new Annual Recurring Revenue (ARR). Bottom quartile companies spend $2.82. That means for every dollar of rec…
Original Research
MarTech Edge
· Original study ↗
Methodology
Cited from MarTech Edge State of Performance Marketing Report 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing budgets: 25% marketing budget waste rate. Source: MarTech Edge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-edge-marketing-budget-waste-2026
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<blockquote cite="https://lighthousedata.io/data/martech-edge-marketing-budget-waste-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- marketing budget waste rate for Marketing budgets<br><small>Source: MarTech Edge (2026) · <a href="https://lighthousedata.io/data/martech-edge-marketing-budget-waste-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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