B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- unsubscribe rate for lapsed email customers re-engaged with wrong message (2025)
30% of disinterested/lapsed customers will immediately unsubscribe if re-engaged after six months with the wrong email message.
- Applies specifically when re-engaging after six months with the wrong message
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
redeye.com
Primary
Tier A
https://www.redeye.com/resources/valentines-day-email-campaigns-a-good-time-to-re-engage-your-exes/ ↗
Source Article
Valentine's Day email campaigns - a good time to re-engage your exes?
Original Research
redeye.com
· Original study ↗
Methodology
Redeye's own research on re-engaging disinterested customers after six months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
lapsed email customers re-engaged with wrong message: 30% unsubscribe rate. Source: redeye.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reengage-wrong-message-unsubscribe-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reengage-wrong-message-unsubscribe-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- unsubscribe rate for lapsed email customers re-engaged with wrong message<br><small>Source: redeye.com (2025) · <a href="https://lighthousedata.io/data/reengage-wrong-message-unsubscribe-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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