B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.5%
0.5% -- unsubscribe rate for emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitalApplied
Primary
Tier C
https://www.digitalapplied.com/blog/email-marketing-automation-ai-sequences-guide-2026 ↗
Source Article
AI Lead Nurturing: Automated Follow-Up That Converts
AI Lead Nurturing: Automated Follow-Up That Converts
Leads contacted within 5 minutes convert 9x better. Complete guide to AI-powered lead nurturing with automated follow-up sequences.
Response Window
Higher Conversion
Sales Need 5+ Touches
Personalization at Scale
Key Takeaways
Why Speed to Reply M…
Original Research
DigitalApplied
· Original study ↗
Methodology
Content/frequency alignment
Methodology documented
Segmentation
IndustryMarTech
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
emails: 0.5% unsubscribe rate. Source: DigitalApplied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-unsubscribe-rate-range
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<blockquote cite="https://lighthousedata.io/data/email-unsubscribe-rate-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- unsubscribe rate for emails<br><small>Source: DigitalApplied (2026) · <a href="https://lighthousedata.io/data/email-unsubscribe-rate-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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