B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.22%
0.22% -- unsubscribe rate for US email campaigns (2025)
The median unsubscribe rate across all email campaigns based on 2024–2025 industry benchmarks was 0.22%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
verticalresponse.com
Primary
Tier C
http://www.verticalresponse.com/about/news?page=3 ↗
Source Article
In the News
Original Research
verticalresponse.com
· Original study ↗
Methodology
Median across all campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US email campaigns: 0.22% unsubscribe rate. Source: verticalresponse.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-unsubscribe-rate-2025
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<blockquote cite="https://lighthousedata.io/data/email-unsubscribe-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.22%</strong> -- unsubscribe rate for US email campaigns<br><small>Source: verticalresponse.com (2025) · <a href="https://lighthousedata.io/data/email-unsubscribe-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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