B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- conversion rate for Instagram users who watch Reels weekly (2025)
79% of users who watch Instagram Reels weekly have purchased a product or service after seeing it in a Reel.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (3)
Favikon
Primary
Tier B
https://www.favikon.com/blog/how-to-become-an-influencer-on-instagram ↗
Source Article
How to Become an Instagram Influencer in 2025 - Favikon
How to Become an Instagram Influencer in 2025
Planning on becoming an Instagram influencer? Discover how to become an Instagram influencer in 2025 with our step-by-step guide. Learn to define your niche, optimize your profile, create engaging Reels, and monetize your influence.
Josie Renna is a cont…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Favikon
· Original study ↗
Methodology
Based on user behavior and purchase intention
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Instagram users who watch Reels weekly: 79% conversion rate. Source: Favikon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels_purchase_intention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reels_purchase_intention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- conversion rate for Instagram users who watch Reels weekly<br><small>Source: Favikon (2025) · <a href="https://lighthousedata.io/data/reels_purchase_intention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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