B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
139,000,000
139,000,000 -- digital impressions for Reddit (2020)
Reddit earned 139 million impressions via desktop display, mobile display, Instagram, Twitter, and Facebook ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
139,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pathmatics
Primary
Tier B
https://www.winmo.com/ad-sales/new-cmo-hires-q1-2021-2/ ↗
Source Article
New CMO Hires: Q1 2021
There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and the awesome opportunities that come with them. In particular, a new CMO often signals large-scale sweeping changes within an organization. Rebranding! New website! Requ…
Original Research
Pathmatics
· Original study ↗
Methodology
Pathmatics ad intelligence data cited by Winmo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reddit: 139,000,000 digital impressions. Source: Pathmatics (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-digital-impressions-desktop-display
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reddit-digital-impressions-desktop-display" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>139,000,000</strong> -- digital impressions for Reddit<br><small>Source: Pathmatics (2020) · <a href="https://lighthousedata.io/data/reddit-digital-impressions-desktop-display" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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