B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- conversion lift for red call-to-action buttons (2025)
Red call-to-action buttons can be up to 34% more effective at driving conversions.
- Attributed as an upper bound ('up to 34%')
- Underlying primary research study not explicitly cited in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
softriver.co
Primary
Tier C
https://www.softriver.co/blog/choosing-colors-for-your-brand-strategic-guide-to-success ↗
Source Article
Choosing Colors for Your Brand: Strategic Guide to Success
Why Your Brand Color Choices Matter More Than You Think
Here’s something many business owners figure out a little too late: your color choices are quietly shaping every single customer interaction. When you’re picking colors for your brand, you’re not just sprucing up your logo or website. You're ac…
Original Research
softriver.co
· Original study ↗
Methodology
Maximum reported effectiveness lift ('up to 34%') for red call-to-action buttons vs alternatives, attributed to color psychology research on urgency. Underlying analysis not named in text; blog undated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
red call-to-action buttons: 34% conversion lift. Source: softriver.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/red-cta-button-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/red-cta-button-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- conversion lift for red call-to-action buttons<br><small>Source: softriver.co (2025) · <a href="https://lighthousedata.io/data/red-cta-button-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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