B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- incremental sales growth for US brands that increased paid advertising during last recession (2022)
Brands that increased paid advertising during the last recession saw a 17% rise in incremental sales according to a US study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
landing.theright.fit
Primary
Tier C
https://landing.theright.fit/blog/why-it-pays-to-advertise-during-an-economic-downturn-how-to-succes… ↗
Source Article
Why It Pays to Advertise During an Economic Downturn
With turbulent economic times projected for the year ahead, the common response from brands is to batten down the hatches and ride out the wave; advertising and marketing budgets are cut, and projects are shelved or delayed. It’s true, recessionary climates are hard on people and by extension they’r…
Original Research
landing.theright.fit
· Original study ↗
Methodology
US study on recession-proofing brands, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brands that increased paid advertising during last recession: 17% incremental sales growth. Source: landing.theright.fit (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recession-paid-advertising-incremental-sales-17pct
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<blockquote cite="https://lighthousedata.io/data/recession-paid-advertising-incremental-sales-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- incremental sales growth for US brands that increased paid advertising during last recession<br><small>Source: landing.theright.fit (2022) · <a href="https://lighthousedata.io/data/recession-paid-advertising-incremental-sales-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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