B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- incremental sales growth for marketers who increased media spend during 2008 financial crisis (2008)
Marketers who increased media spend during the 2008 financial crisis experienced a 17% increase in incremental sales.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytics Partners
Primary
Tier B
https://creativeclicks.com/blog/brandformance-integrating-branding-and-performance-marketing-to-succ… ↗
Source Article
BrandFormance: integrating branding and performance marketing to succeed in 2023 - Creative Clicks
For modern marketers, brand marketing and performance marketing are two crucial components of a comprehensive business growth strategy.
Historically, brand marketing has focused on creating a strong, recognizable brand image and establishing a long-term emotional connection with consumers. Performan…
Original Research
Analytics Partners
· Original study ↗
Methodology
Research by Analytics Partners cited in Creative Clicks blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers who increased media spend during 2008 financial crisis: 17% incremental sales growth. Source: Analytics Partners (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-spend-incremental-sales-increase-17
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<blockquote cite="https://lighthousedata.io/data/media-spend-incremental-sales-increase-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- incremental sales growth for marketers who increased media spend during 2008 financial crisis<br><small>Source: Analytics Partners (2008) · <a href="https://lighthousedata.io/data/media-spend-incremental-sales-increase-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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