B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
17%
17% -- incremental sales growth for Brands that increased their media investments during the last recession (Analytic Partners ROI Genome database) (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytic Partners
Primary
Tier B
https://dmexco.com/stories/marketing-effectiveness/ ↗
Source Article
Marketing effectiveness – how to make your budget go further
Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
Marketing control: sales…
Original Research
Analytic Partners
· Original study ↗
Methodology
Figure cited from Analytic Partners' ROI Genome database in an interview with Maren Seitz (Head of DACH, Analytic Partners); 'last recession' refers to the recession preceding the Covid-19 pandemic. Article provides no exact publication date; year inferred from Covid-19 context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands that increased their media investments during the last recession (Analytic Partners ROI Genome database): 17% incremental sales growth. Source: Analytic Partners (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recession-media-investment-incremental-sales-17
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<blockquote cite="https://lighthousedata.io/data/recession-media-investment-incremental-sales-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- incremental sales growth for Brands that increased their media investments during the last recession (Analytic Partners ROI Genome database)<br><small>Source: Analytic Partners (2020) · <a href="https://lighthousedata.io/data/recession-media-investment-incremental-sales-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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