B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- annual customer attrition rate for RBC customers using the AI personal finance assistant (NOMI) (2025)
RBC customers who use the AI-powered personal finance assistant have an annual attrition rate of 2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Royal Bank of Canada
Primary
Tier C
https://www.360view.com/blog/marketing-personalization-examples-for-banks-and-credit-unions ↗
Source Article
6 Real-Life Marketing Personalization Examples for Banks and Credit Unions
6 Real-Life Marketing Personalization Examples for Banks and Credit Unions
Personalization in marketing has moved far beyond using a customer's first name in an email. Today, it's about leveraging data to tailor every interaction—offers, messages, experiences—to each individual's unique needs and be…
Original Research
Royal Bank of Canada
· Original study ↗
Methodology
Annual attrition rate of personal finance assistant users, compared with 7–8% industry average.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RBC customers using the AI personal finance assistant (NOMI): 2% annual customer attrition rate. Source: Royal Bank of Canada (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rbc-ai-assistant-users-attrition-2
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<blockquote cite="https://lighthousedata.io/data/rbc-ai-assistant-users-attrition-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- annual customer attrition rate for RBC customers using the AI personal finance assistant (NOMI)<br><small>Source: Royal Bank of Canada (2025) · <a href="https://lighthousedata.io/data/rbc-ai-assistant-users-attrition-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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