B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- annual customer attrition rate for banking sector (2025)
Average annual customer attrition in banking is 15%.
- Represents industry average; early churn in first 90–180 days can be substantially higher
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FiWorks
Primary
Tier C
https://www.inter-val.ai/insights/whos-the-most-trusted-advisor-to-a-business-owner ↗
Source Article
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By: Matt Beecher May 26, 2025 3:41:48 PM
It’s not always who you think. And it’s probably not you… yet.
Let’s start with a dirty little secret:
Th…
Original Research
FiWorks
· Original study ↗
Methodology
Cited via FiWorks statistics page
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
banking sector: 15% annual customer attrition rate. Source: FiWorks (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-annual-customer-attrition-15
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<blockquote cite="https://lighthousedata.io/data/banking-annual-customer-attrition-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- annual customer attrition rate for banking sector<br><small>Source: FiWorks (2025) · <a href="https://lighthousedata.io/data/banking-annual-customer-attrition-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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