B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- annual customer attrition rate for Retail financial institutions (2026)
Retail financial institutions experience an average annual customer attrition rate of 15%.
- Aggregated benchmark from third-party sources without a specific year cited in the text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fiworks.com
Primary
Tier C
https://www.fiworks.com/resources/statistics ↗
Source Article
Statistics
15%
Average customer attrition rate among retail financial institutions per year.
1-2%
Percent of net income loss for each point of customer attrition represents.
$500
Average acquisition cost of a new customer.
200%
Customer attrition within the first 3 to 6 months can be up to 200% higher than hig…
Original Research
fiworks.com
· Original study ↗
Methodology
Aggregated industry benchmark; no original source or date cited on source page; vintage set to collection year 2026.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Retail financial institutions: 15% annual customer attrition rate. Source: fiworks.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-fi-annual-customer-attrition-rate
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<blockquote cite="https://lighthousedata.io/data/retail-fi-annual-customer-attrition-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- annual customer attrition rate for Retail financial institutions<br><small>Source: fiworks.com (2026) · <a href="https://lighthousedata.io/data/retail-fi-annual-customer-attrition-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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