B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
234,000,000
234,000,000 -- weekly audience reach for US radio (2009)
Radio reaches more than 234 million persons aged 12+ during a typical week.
- The source specifies 'more than 234 million'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
234,000,000
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arbitron
Primary
Tier B
https://resultswithradio.blogspot.com/2009/03/radio-reaches-234-million.html ↗
Source Article
Radio Reaches 234 Million
This blog will focus on how you can get measurable results using radio advertising.
Tuesday, March 17, 2009
Radio Reaches 234 Million
The latest RADAR report from Arbitron reveals the medium reaches more than 234 million persons (12+) during a typical week. That 92% exposure rate is steady despite g…
Original Research
Arbitron
· Original study ↗
Methodology
Arbitron RADAR report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US radio: 234,000,000 weekly audience reach. Source: Arbitron (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-weekly-reach-234-million-2009
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<blockquote cite="https://lighthousedata.io/data/radio-weekly-reach-234-million-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>234,000,000</strong> -- weekly audience reach for US radio<br><small>Source: Arbitron (2009) · <a href="https://lighthousedata.io/data/radio-weekly-reach-234-million-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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