B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16,000,000
16,000,000 -- weekly audience reach for Australian commercial radio (2010)
Commercial radio reaches over 16 million Australians in an average week.
- Based on cumulative figures across metro and selected regional surveys
- Includes all people aged 10+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16,000,000
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
http://www.commercialradio.com.au/content/mediareleases/2011/2011-02-01-australians-engaged-with-rad… ↗
Source Article
Australians engaged with radio – new ads in radio brand campaign
The ads feature a key finding of a study by market research company, Neuro Insight, that Australians are 32 percent more engaged with the content on their favourite radio station when compared to other media content. *
Chief executive officer of Commercial Radio Australia, Joan Warner said the new a…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Radio Ratings cume figures, five metro markets Survey 3 2010 plus regional surveys, all people age 10+
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian commercial radio: 16,000,000 weekly audience reach. Source: Nielsen (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-weekly-reach-16-million-2010
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<blockquote cite="https://lighthousedata.io/data/radio-weekly-reach-16-million-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,000,000</strong> -- weekly audience reach for Australian commercial radio<br><small>Source: Nielsen (2010) · <a href="https://lighthousedata.io/data/radio-weekly-reach-16-million-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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