B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10x
10x -- return on ad spend for Radio advertising for local businesses (average) (2026)
Radio advertising provides an average $10 return on advertising spend for local businesses according to Nielsen data.
- Categories such as home improvement, automobiles, groceries, and telecom enjoy even higher ROI
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://advertiseintampa.com/the-ultimate-guide-to-radio-advertising-roi-in-tampa/ ↗
Source Article
Radio Advertising ROI in Tampa: Strategies, Costs & Results (2026 Guide)
In this guide, we’ll show you the data points and explain the advertising strategies you can use to turn listeners into loyal customers in the Tampa market.
The State of Radio Advertising in Tampa
Radio remains a primary media source for connecting with people where they live, work, and play.
Radio’…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen data; categories such as home improvement, autos, groceries, and telecom noted as higher; study date not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Radio advertising for local businesses (average): 10x return on ad spend. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-average-roas-10-local-businesses
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<blockquote cite="https://lighthousedata.io/data/radio-average-roas-10-local-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10x</strong> -- return on ad spend for Radio advertising for local businesses (average)<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/radio-average-roas-10-local-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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