B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- sql conversion rate for IT services client Demand Gen quiz leads (2025)
For a managed IT services client using Google Demand Gen campaigns, 40% of users who completed the landing-page quiz converted into sales-qualified leads (SQLs).
- Single-client case study for a managed IT services business
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inside Google Ads podcast (practitioner guest)
Primary
Tier B
https://jyll.ca/insidegoogleads/70 ↗
Source Article
Demand Gen for Lead Generation — jyll.ca
Inside Google Ads podcast: Episode 70 - Demand Gen for lead gen
Do Google Ads Demand Gen campaigns actually work for lead generation?
Can you generate demand with Demand Gen?
Demand Gen is Google's newest campaign type. Yes, even shinier and newer than Performance Max, and it's really misunderstood.…
Original Research
Inside Google Ads podcast (practitioner guest)
· Original study ↗
Methodology
Single-client case study: users who completed the landing-page quiz converted to sales-qualified leads at a 40% rate during the three-month Demand Gen campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IT services client Demand Gen quiz leads: 40% sql conversion rate. Source: Inside Google Ads podcast (practitioner guest) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/quiz-completers-sql-conversion-40
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<blockquote cite="https://lighthousedata.io/data/quiz-completers-sql-conversion-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- sql conversion rate for IT services client Demand Gen quiz leads<br><small>Source: Inside Google Ads podcast (practitioner guest) (2025) · <a href="https://lighthousedata.io/data/quiz-completers-sql-conversion-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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