B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

47%

47% -- sql conversion rate for B2B sales teams (2024)

2024  · Gartner

47% of Sales Accepted Leads (SALs) make it to Sales Qualified Lead (SQL) status.

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Attribution: Gartner View source
Lighthouse Research Team
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Source verified Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
B2B sales teams
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
https://www.leadboxer.com/blog/b2b-lead-scoring?ref=quuu ↗
Confidence: 49/100 Vintage: 2024 Channel: Wayback
Source Article
Behavior-Based Factors for B2B Lead Scoring and Qualification — LeadBoxer
Lead Qualification Behavior-Based Factors for B2B Lead Scoring and Qualification Behavior-Based Factors for B2B Lead Scoring and Qualification 2024-10-22 Lead Qualification Behavior-Based Factors for B2B Lead Scoring and Qualification 2024-10-22 Lead Qualification Behavior-Based Factors for B2B Lead…
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Original Research
Gartner · Original study ↗

Gartner survey, cited by LeadBoxer

Methodology documented
Industrymarketing
Plain Text
B2B sales teams: 47% sql conversion rate. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sql-to-sal-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/sql-to-sal-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- sql conversion rate for B2B sales teams<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/sql-to-sal-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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