B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- opt out rate for Push notification recipients (2-5 messages/week) (2025)
46% of people opt out of push notifications at just 2 to 5 messages per week.
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Lighthouse Research Team
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Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Airship
Primary
Tier B
https://kirro.io/app-conversion-rate-optimization ↗
Source Article
App Conversion Rate Optimization: Full-Funnel Guide (2026)
App conversion rate optimization is the process of getting more people to install your app, use it, and pay for it. That covers two jobs: getting downloads and getting paying customers. Most guides only cover one. This guide covers both.
From the moment someone sees your app in the store to the mome…
Original Research
Airship
· Original study ↗
Methodology
Airship 2025 data
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Push notification recipients (2-5 messages/week): 46% opt out rate. Source: Airship (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-optout-frequency-2025
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<blockquote cite="https://lighthousedata.io/data/push-optout-frequency-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- opt out rate for Push notification recipients (2-5 messages/week)<br><small>Source: Airship (2025) · <a href="https://lighthousedata.io/data/push-optout-frequency-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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