B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- opt out rate for users receiving more than 5 push notifications per week (2026)
Push notification opt-out rates can reach up to 40% when users receive more than 5 (or 3-6) push notifications per week.
- The source specifies that the opt-out rate reaches 'up to' 40%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
OneSignal
Primary
Tier A
https://bonusqr.com/it/articolo/notifiche-push-e-fidelizzazione-dei-clienti-guida-2026 ↗
Source Article
Notifiche push e fidelizzazione dei clienti: guida 2026
Le notifiche push sono definite come messaggi in tempo reale, basati sul consenso, consegnati direttamente al dispositivo dell'utente, e il loro ruolo nella fidelizzazione dei clienti è quello di creare punti di contatto tempestivi e pertinenti che mantengano il vostro marchio presente tra un acquis…
Original Research
OneSignal
· Original study ↗
Methodology
Research on push notification frequency and opt-out rates
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
users receiving more than 5 push notifications per week: 40% opt out rate. Source: OneSignal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opt-out-rate-push-notifications
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<blockquote cite="https://lighthousedata.io/data/opt-out-rate-push-notifications" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- opt out rate for users receiving more than 5 push notifications per week<br><small>Source: OneSignal (2026) · <a href="https://lighthousedata.io/data/opt-out-rate-push-notifications" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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