B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.2%
1.2% -- opt out rate for new program (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Act-On
Primary
Tier A
https://act-on.com/learn/blog/how-to-use-automated-customer-segmentation-for-better-results/ ↗
Source Article
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Even if you’ve carefull…
Original Research
Act-On
· Original study ↗
Methodology
Comparison of email marketing performance before and after implementing new program.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
new program: 1.2% opt out rate. Source: Act-On (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-opt-out-rate-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-opt-out-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- opt out rate for new program<br><small>Source: Act-On (2026) · <a href="https://lighthousedata.io/data/email-opt-out-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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