B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- push notification opt in rate for mobile apps (2023)
Mobile apps with push notification opt-in rates exceeding 60% achieve significantly higher engagement and retention.
- Represents a performance benchmark threshold rather than an average opt-in rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier C
https://tailwebs.com/blogs/mobile-app-marketing-with-push-notifications/ ↗
Source Article
Push Notifications: Mobile App Marketing Best Practices
In the crowded mobile app marketplace, grabbing and holding user attention is a constant battle. While eye-catching app icons and compelling descriptions might lure initial downloads, retaining users and driving engagement requires a more nuanced approach. Enter the mighty push notification: a direc…
Original Research
Localytics
· Original study ↗
Methodology
Cited from a 2023 Localytics report; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 60% push notification opt in rate. Source: Localytics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-opt-in-rate-60-engagement-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/push-opt-in-rate-60-engagement-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- push notification opt in rate for mobile apps<br><small>Source: Localytics (2023) · <a href="https://lighthousedata.io/data/push-opt-in-rate-60-engagement-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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