B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

51%

51% -- push notification opt in rate for Other app categories (2025)

2025  · sidekickinteractive.com

Non-health app categories have a 51% push notification opt-in rate.

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Attribution: sidekickinteractive.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Other app categories
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
sidekickinteractive.com Primary Tier C
https://www.sidekickinteractive.com/uncategorized/how-a-well-designed-mobile-app-can-increase-adopti… ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How a Well-Designed Mobile App Can Increase Adoption of Your IoT Medical Device | Sidekick Interactive
A well-designed mobile app is key to making IoT medical devices easier to use, more secure, and widely adopted. Here’s why it matters: - Simplifies User Experience: Apps break down complex processes, making devices accessible for both patients and providers. - Boosts Security: Features like encrypti…
Original Research
sidekickinteractive.com · Original study ↗

Secondary blog citing unnamed benchmark data

Methodology documented
IndustryHealthcare Channelmobile
Plain Text
Other app categories: 51% push notification opt in rate. Source: sidekickinteractive.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-app-push-opt-in-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/other-app-push-opt-in-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- push notification opt in rate for Other app categories<br><small>Source: sidekickinteractive.com (2025) · <a href="https://lighthousedata.io/data/other-app-push-opt-in-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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