B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- push notification opt in rate for push notification subscribers (2025)
The overall push notification opt-in rate reaches as high as 60%.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Combining Push Notifications and Email Marketing
Push notifications and email marketing are two of the most powerful tools for directly reaching your audience – each offering distinct advantages. But when combined, these strategies can work wonders, boosting engagement and conversion rates like never before.
In this article, we’ll dive into the un…
Methodology
Cited as 'a recent study' by Smaily; original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
push notification subscribers: 60% push notification opt in rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/push-notification-opt-in-rate-60
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<blockquote cite="https://lighthousedata.io/data/push-notification-opt-in-rate-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- push notification opt in rate for push notification subscribers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/push-notification-opt-in-rate-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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