B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15%

15% -- purchase intent lift for brands advertising on TV plus digital (2020)

Name: Purchase Intent Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2020 · Mediascience

Brands experience a 15 percent lift in purchase intent when ads air on TV plus digital compared to digital alone.

Compared against digital advertising alone

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Attribution: Mediascience View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2020

Entity

brands advertising on TV plus digital

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mediascience Primary Tier B

https://www.advertisingweek360.com/how-the-new-normal-should-influence-your-2021-media-mix/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Common Crawl

Source Article

How the “New Normal” Should Influence Your 2021 Media Mix

Original Research

Mediascience · Original study ↗

Methodology

Mediascience research featured in 'The Halo Effect: Digital Loves TV'

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

brands advertising on TV plus digital: 15% purchase intent lift. Source: Mediascience (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-lift-tv-plus-digital-15

HTML Embed

<blockquote cite="https://lighthousedata.io/data/purchase-intent-lift-tv-plus-digital-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- purchase intent lift for brands advertising on TV plus digital<br><small>Source: Mediascience (2020) · <a href="https://lighthousedata.io/data/purchase-intent-lift-tv-plus-digital-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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