B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- purchase intent lift for new customers of brands responding quickly and authentically (2025)
Brands that show up authentically and quickly can see a 23% increase in purchase intent among new customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sportradar
Primary
Tier B
https://report.thedrum.com/sportradar-need-for-brand-speed/ ↗
Source Article
Home - Sportradar
NEED FOR (BRAND) SPEED
3 ways tech is putting brands in pole position with sports fans
Live sport = live opportunity. Here’s how brands are using real-time data and dynamic creative to turn sports moments into marketing wins.
It’s summer, but it’s sport that’s helping brands get into the heat of the…
Original Research
Sportradar
· Original study ↗
Methodology
Referred to as the '23% rule' by Mastercard and Sportradar
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new customers of brands responding quickly and authentically: 23% purchase intent lift. Source: Sportradar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-jump-23-percent
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<blockquote cite="https://lighthousedata.io/data/purchase-intent-jump-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- purchase intent lift for new customers of brands responding quickly and authentically<br><small>Source: Sportradar (2025) · <a href="https://lighthousedata.io/data/purchase-intent-jump-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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