B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- sales increase percentage for Marketers using psychographic information to personalize landing pages (2021)
Marketers who use psychographic information to personalize landing pages saw a 20% increase in sales according to Postclick's 2021 State of Ad Personalization Report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Postclick
Primary
Tier A
https://postclick.com/blog/perfecting-post-click-experiences/?utm_content=176907019&utm_medium=socia… ↗
Source Article
Why Your Post-Click Phase Needs to Be an Area of Perfection
Why Your Post-Click Phase Needs to Be an Area of Perfection
Recent accusations of Google’s ad market deals unveil how unfair practices put digital marketers at a disadvantage when it comes to ad buying. Practices like these demonstrate why marketers should emphasize perfecting post-click experiences…
Original Research
Postclick
· Original study ↗
Methodology
From Postclick's 2021 State of Ad Personalization Report; measures sales lift for marketers personalizing landing pages with psychographic data
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Marketers using psychographic information to personalize landing pages: 20% sales increase percentage. Source: Postclick (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/psychographic-personalization-20pct-sales-increase
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<blockquote cite="https://lighthousedata.io/data/psychographic-personalization-20pct-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales increase percentage for Marketers using psychographic information to personalize landing pages<br><small>Source: Postclick (2021) · <a href="https://lighthousedata.io/data/psychographic-personalization-20pct-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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