B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.5%
6.5% -- sales increase percentage for Ecom/DTC businesses using MMM optimization (2025)
Three primary MMM levers together can drive a +6.5% sales increase for ecom/DTC businesses without changing total media budget.
- Assumes no change to total media budget
- Combines three MMM optimization levers: campaigns, budget allocation, and budget pacing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellforte
Primary
Tier B
https://sellforte.com/blog/ultimate-buyers-guide-to-mmm-how-to-choose-the-right-platform-in-2025 ↗
Source Article
Ultimate Buyer's Guide to MMM: How to Choose the Best Platform in 2025
Ultimate Buyer's Guide to MMM: How to Choose the Best Platform in 2025
We’ve all been there: you’re trying to understand how one Marketing Mix Modeling (MMM) platform differs from another, but it’s frustratingly difficult.
Part of the confusion lies in terminology. One vendor calls itself an Increme…
Original Research
Sellforte
· Original study ↗
Methodology
Sellforte research on three MMM levers (campaign, budget allocation, pacing optimization) without changing total media budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecom/DTC businesses using MMM optimization: 6.5% sales increase percentage. Source: Sellforte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mmm-optimization-sales-lift-ecom-2025
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<blockquote cite="https://lighthousedata.io/data/mmm-optimization-sales-lift-ecom-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- sales increase percentage for Ecom/DTC businesses using MMM optimization<br><small>Source: Sellforte (2025) · <a href="https://lighthousedata.io/data/mmm-optimization-sales-lift-ecom-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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