C
Evidence Grade C
Use with Hedging
Dated
4.48%
4.48% -- conversion rate for B2B sales outreach (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.48%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (11)
Influ2
Primary
Tier A
https://influ2.com/reports/prospect-to-opportunity-conversion-rates-in-buying-groups ↗
Source Article
How does the number of outreached buying group members impact conversions?
Back in 2020, SeriousDecisions published an expose on the sizes of buying committees. They surveyed multiple B2B buyers to discover how many people are usually involved in a final buying decision. 20% of respondents said their buying committees consisted of two people, whereas the overwhelming 80% c…
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Original Research
Influ2
· Original study ↗
Methodology
Analysis of 42,000 prospects across 20 software companies
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B sales outreach: 4.48% conversion rate. Source: Influ2 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prospect-to-opportunity-conversion-rates-in-buying-groups-4
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<blockquote cite="https://lighthousedata.io/data/prospect-to-opportunity-conversion-rates-in-buying-groups-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.48%</strong> -- conversion rate for B2B sales outreach<br><small>Source: Influ2 (2023) · <a href="https://lighthousedata.io/data/prospect-to-opportunity-conversion-rates-in-buying-groups-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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