B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.7%
12.7% -- abandonment rate for no progress bar (2010)
In a 2010 study by Frederick Conrad and colleagues, having no progress bar resulted in an abandonment rate of 12.7% among users completing an online questionnaire.
- Tested in the context of an online questionnaire rather than general SaaS onboarding or checkout
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12.7%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
University of Michigan
Primary
Tier A
https://userpilot.com/blog/progress-bar-ui-ux-saas/ ↗
Source Article
Progress Bar UI/UX in SaaS: Stop Losing Users to Bad Waits
Progress bar UI/UX in SaaS: Do You Need one, and Is Yours Actually Helping?
I think most teams underestimate the power of progress bars, and most writing on progress bar UI/UX in SaaS gets their angle wrong.
Picture this: You trigger an action in a program. A progress bar appears and moves confident…
Original Research
University of Michigan
· Original study ↗
Methodology
Study by Frederick Conrad and colleagues at the University of Michigan testing progress bar behavior.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
no progress bar: 12.7% abandonment rate. Source: University of Michigan (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/progress-bar-abandonment-rate-no-bar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/progress-bar-abandonment-rate-no-bar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.7%</strong> -- abandonment rate for no progress bar<br><small>Source: University of Michigan (2010) · <a href="https://lighthousedata.io/data/progress-bar-abandonment-rate-no-bar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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