C
Evidence Grade C
Use with Hedging
Dated
75%
75% -- ad spend growth rate for Programmatic Buying (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Google
Primary
Tier A
https://doubleclick-publishers.googleblog.com/2014_02_01_archive.html ↗
Source Article
DoubleClick Publisher Blog
Turbocharging the News Business with the Local Media Consortium
Monday, February 24, 2014
Publishers are the lifeblood of the web. Local news providers in particular play vital role in our society, helping us stay in touch with our communities and keep up to date on the news and issues that most clo…
Also cited by
factmr.com
https://www.factmr.com/
2026-08-16
digiday.com
https://digiday.com/
2026-08-16
Original Research
Google
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Programmatic Buying: 75% ad spend growth rate. Source: Google (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic_growth_2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic_growth_2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ad spend growth rate for Programmatic Buying<br><small>Source: Google (2014) · <a href="https://lighthousedata.io/data/programmatic_growth_2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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