B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ad spend growth rate for Programmatic Advertising (2013)
According to Magna's estimates, programmatic trading ad spending was projected to grow about 40% in 2013.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (5)
Magna (Interpublic)
Primary
Tier B
https://www.mediapost.com/publications/article/206129/the-other-digital-media.html?edition= ↗
Source Article
The Other Digital Media
- by Joe Mandese , August 5, 2013
It’s time to rethink how we use the word “digital,” and how it relates to the ways we plan, buy, and yes, even programmatically trade, media. Let me begin by asking you a simple question: When I say the word “digital,” what media come to mind? Most likely, it’s onli…
Also cited by
emarketer.com
https://www.emarketer.com/
2026-08-16
dentsu.com
https://www.dentsu.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
digiday.com
https://digiday.com/
2026-08-16
Original Research
Magna (Interpublic)
· Original study ↗
Methodology
Magna report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Programmatic Advertising: 40% ad spend growth rate. Source: Magna (Interpublic) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-ad-spending-growth-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/programmatic-ad-spending-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ad spend growth rate for Programmatic Advertising<br><small>Source: Magna (Interpublic) (2013) · <a href="https://lighthousedata.io/data/programmatic-ad-spending-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.